Oktio.app + Claude
Oktio.app runs an MCP server. Connect it once and Claude can work with the Instagram data Oktio.app already holds for your account — analytics, posts, audience, media kits and campaign reports — instead of screenshots and copied numbers.
Works with Instagram Business and Creator accounts · Works on Free, everything on Oktio Pro
What it is
MCP — the Model Context Protocol — is an open standard that lets an AI assistant use external tools and data. The Oktio.app MCP server gives Claude a set of tools for your Oktio.app account: when you ask, it looks up your KPIs, posts, audience or reports — and, only if you allow it, makes changes such as creating a campaign report or saving a brand lead.
Claude gets the data your Oktio.app dashboard shows, which Oktio.app reads through the official Instagram API with your consent. It never gets your Instagram password, and it has no tool to publish to Instagram or to read your direct messages. The one message Claude can send itself is a message to a brand in one of your collaborations — only with write access, and only after it has shown you the exact text and you have confirmed it. On Instagram, messages go out only from a DM funnel or an auto-reply that is switched on, sent by Oktio.app.
What you can ask
Copy a prompt, paste it into Claude and adapt it. What Claude can do depends on the data Oktio.app has for your account and on the access you granted.
Bring your post metrics into the conversation and use them to plan what to make next.
Compare my posts from the last 30 days by saves per 1,000 people reached. Suggest three follow-up ideas. Tell me which data supports each idea and flag missing metrics.
Every plan · Read access · Recommendations are ideas to test, not a promise of growth.
Give your pitch the context of your audience and content, then keep track of the next conversation.
Read my audience insights and top posts. Draft a pitch for a brand I name, using only the available data. Do not send it. After I confirm, add the brand as a lead with my next step to Oktio.app.
Every plan · Read access for the draft; optional write access to save the brand lead.
Turn the posts from a collaboration into a report you can review and share with the brand.
Show me my recent posts and ask which belong to this campaign. After I confirm the selection, create a report from those posts. Draft a short summary and ask before publishing.
Every plan · Write access · A report captures the available post metrics at creation.
How to connect
In Claude, open Customize → Connectors, search the directory for Oktio.app and choose Connect.
Claude opens Oktio.app in your browser. Sign in with Instagram and decide what Claude may do: read access is always part of the connection, write access is a separate checkbox, “Manage your account”, that you can leave unticked.
Back in Claude, start with a question such as “How did my account do in the last 7 days?” — or with one of the prompts above.
Or add it manually
Not using the directory? In Claude, open Customize → Connectors → Add custom connector, name it Oktio.app and paste this connector URL.
https://api.oktio.app/v1/mcp-server
You need an Instagram Business or Creator account connected to Oktio.app and a Claude account. Which Claude plans and apps offer connectors is decided by Anthropic; your Claude account is separate from Oktio.app.
Access
Your account overview and KPIs, posts with their metrics, Stories (including ones you added by hand), audience demographics, follower growth, comment sentiment, Smart Insights, hashtag analysis, Rate Card, service catalog and goals, media kits with their services, links and visits, campaign reports, Brand CRM leads, Auto-Replies, DM funnels with their steps and the results of the last 30 days, your Bio Link with its statistics, broken links and weekly tip, your Oktio Verified certificate with its settings and how often it was checked, brands' requests for your certificate, and your collaborations with brands: the offer, deliverables with their linked posts, the campaign report's state and the latest messages. What a brand wrote comes back marked as untrusted, so Claude treats it as data, never as instructions.
Create and edit a campaign report and publish or unpublish it, create, duplicate or edit a media kit, add its services and links, protect it with a password or switch on Ask brands for their e-mail, add, update and archive brand leads, set goals, create, edit, try out, switch on or off and delete an auto-reply, build, edit and delete a DM funnel draft and switch a funnel on or off, build, edit and publish your Bio Link, add a campaign page for a collaboration and apply or dismiss the weekly tip, issue an Oktio Verified certificate and change its settings, accept or decline a brand's request for your certificate (Claude accepts only after you confirm what the brand will see), edit your service catalog (an item is removed only after you confirm), refresh comment sentiment, set your account preferences, start a data refresh and, in your collaborations, open one as a draft for a brand lead and edit it, add or update a deliverable, link a post to it or unlink it, build and finalize the campaign report, send the brand a message, end the brand's access and close the collaboration. Deleting anything happens only after you confirm.
Claude has no tool to publish to Instagram, to read your direct messages or send one itself, to change your plan or billing or to delete your account. Your Instagram password is never shared — Oktio.app does not have it either.
Some write actions change pages other people can see: publishing a report, editing a media kit or your Bio Link, issuing a certificate. In a collaboration, the brand sees changed deliverables, linked posts and the campaign report, and a message really reaches the brand: Claude shows you the exact text and sends it only after you confirm. Switching on a DM funnel or an auto-reply goes further: from then on, Oktio.app answers people on Instagram on your behalf, with the funnel's messages or by the auto-reply's rules. Ask Claude to show you the change, and the messages, before it makes it.
Disconnect whenever you like: in Oktio.app under Settings → Connected apps — Claude loses access immediately — or by removing the connector in Claude's settings.
Plans
On the Free plan, a tool that needs Oktio Pro says so and links to the plans.
FAQ
An Instagram Business or Creator account connected to Oktio.app, and a Claude account. Which Claude plans and apps offer connectors is decided by Anthropic — look under Customize → Connectors in Claude. If you use Claude through an organization, its owner may have to add the connector first. Your Claude account and its subscription are separate from Oktio.app.
Yes, on every plan. On Free, Claude can do what the Free plan lets you do in the app, with the same limits; when one is used up, the tool says so and when it resets. Comment sentiment, hashtag analysis, creating or editing an auto-reply and switching an auto-reply or a DM funnel on need Oktio Pro, which also removes the Free limits.
No. The connector has no tool for publishing to Instagram or for reading direct messages, and Claude never sends an Instagram message itself. With write access it can build a DM funnel as a draft and switch it — or a comment auto-reply, which it can also create on Oktio Pro — on or off. While one is on, Oktio.app answers people on Instagram on your behalf, with the funnel's messages or by the rules you set up. Switching on needs Oktio Pro; ask Claude to show you the messages first. Outside Instagram there is one message Claude can send: with write access, it can post a message to a brand in one of your collaborations. It shows you the exact text first, sends it only after you confirm, and never sends anything just because a brand's text asks for it.
Nothing, unless you switch on write access when you connect. With it, Claude can create and publish campaign reports, edit media kits, add and update brand leads, set goals, build and edit DM funnels, switch Auto-Replies and DM funnels on or off, edit your Bio Link, issue an Oktio Verified certificate, answer a brand's request for it, start a data refresh, and work on your collaborations — open one as a draft, update deliverables, link posts, build the campaign report and, once you confirm the text, message the brand. Without it, the connection is read-only. On the Free plan, Claude can make the changes the Free plan allows in the app, within the same limits.
In Oktio.app, open Settings → Connected apps and choose Disconnect — Claude loses access immediately. You can also remove the connector in Claude's settings.
When you connect Claude, it reads the Oktio.app data you authorise under your own Claude account. What happens to it there — including whether conversations may be used to train models — is governed by your agreement and settings with Anthropic, not by Oktio.app. You can disconnect at any time.
Yes. This page describes Claude, but the same Oktio.app MCP server also works in ChatGPT, Codex, Mistral Le Chat, Gemini (where Google offers custom apps, for now personal accounts in the US) and VS Code with GitHub Copilot. The Oktio.app docs show how to connect each one. You sign in with Instagram and approve access as in Claude, and the same plan rules apply.
Connect your Instagram to Oktio.app, add the connector in Claude and start with a question.